Hey! My name is Erum, I'm the founder of Bismillah Babe. After years of seeking meaning and connection through literally everything -- I intuited fun & meaningful reconnections with our ancestral rituals for both wellness and fulfillment!

Our products invite you to reject binaries of good/bad and imbue the rituals you've already cultivated with the soul-nourishing essence of Islamic spirituality (some refer to it as Sufism), the source of Rumi's sublime, universal wisdom.